Horticultural business allgrowth Ltd is branching out for 2023 after today, Friday, 31st March, being named the new sponsor of the online broadcast coverage for the eight-round Legends Cars Championship with MRF Tyres.
allgrowth, which is owned and run by Peter Middlicott, is already well acquainted with Legends Cars having been a sponsor of race winner Nick Bridgeman (Baldock) last season, as well as his front-running team Bridgeman Motorsport.
Now, the business is providing wider support for the category’s race coverage which will again be filmed and produced by Digitex TV. The new season begins just a fortnight from now, over the weekend 15th/16th April at Cadwell Park in the Lincolnshire Wolds, where allgrowth branding will feature on the visor strip of all registered cars.
allgrowth has three decades of experience in horticultural work, tree production and procurement, gained directly from working with the best nurseries in the UK and Europe. Based in Cambridgeshire, allgrowth’s 40 hectare nursery boasts more than 1,000 semi-mature trees, topiary, shrubs and hedging solutions for every landscape.
Beyond allgrowth’s own large tree stocks, the company sources, delivers and, most importantly, advises and supports private, landscape and commercial clients – helping them choose the right trees and plants for their planting plans.
When Peter is not managing his nursery, he is a huge fan and supporter of Legends Cars racing and has attended several meetings in recent years. He is delighted to have now agreed a deal to provide sponsorship for the championship, solidifying his commitment and support.
The line-up for this year’s Legends Cars Championship with MRF Tyres is a spectacular one, with last year’s Vice-Champion Will Gibson (Camberley), five-time former champion John Mickel (Horsham) and reigning Rookie class title winner Ben Higgins (Powys) heading the 30-plus car entry.
As last year, the coverage of each Legends Cars Championship round will be hosted on the category’s official YouTube channel: https://www.youtube.com/@legendsracingeurope5318
Phil Cooper – Legends Cars Championship with MRF Tyres Owner:
“We are delighted to offer a very warm welcome to Peter Middlicott and his allgrowth business as our new broadcast sponsor for this year’s Legends Cars Championship. Through allgrowth’s support of Bridgeman Motorsport last season, Peter has seen first-hand the incredible racing we provide and the fantastic excitement at every track we visit.
“It’s a pleasure to have allgrowth onboard with us for 2023 and I’m certain the partnership will provide great value to Peter and his business. Thanks to allgrowth’s support we can confirm Digitex TV will once again produce the same excellent coverage of the championship we enjoyed last year.”
Peter Middlicott – allgrowth Ltd:
“Being a part of the Legends Cars Championship as a spectator and team sponsor over recent seasons has been beyond exhilarating. That’s why allgrowth want to extend their support and promote the discipline so that the audience net can be cast wider. We’re really pleased to be the online coverage sponsors this season, and are excited to be involved in what promises to be yet another thrilling, competitive programme.”
2023 Legends Cars Championship with MRF Tyres:
Rds1&2 – Cadwell Park, Lincolnshire – 15/16 April
Rds3&4 – Brands Hatch Indy, Kent – 17/18 June
Rds5&6 – Snetterton, Norfolk – 7/8 October
Rds7&8 – Brands Hatch Indy, Kent – 4/5 November